The Library of Virginia is seeking an experienced Public Relations & Marketing Specialist III to help tell the story of the library to multiple audiences by promoting the mission and vision of the agency. The incumbent will develop clear, persuasive, and compelling communications and marketing messaging that supports the agency's strategic objectives with oversite from the Communications Manager. Perform image gathering, writing, and copyediting/proofreading for digital and printed materials, including social media, publications, and promotional and educational materials. Manage marketing-related processes involving the Library's events, programs, and exhibitions; lobby monitors; website; and supplies. Responsibilities will include managing the Library's external and internal newsletters, and providing assistance to the Communications Manager with production of the Library's quarterly magazine, Broadside. The Library fosters an open, team-oriented environment and is looking for someone who will be enthusiastic about our core values and competencies: collaboration, teamwork, building trust, and supporting the Library's Vision and Mission. Core Responsibilities
60% - Managing marketing and public relations workflow with input from the Communications Manager.
25% - Promoting the Library through social media and monitors analytics in coordination with the Social Media Coordinator and Communications Manager.
10% - Managing external and internal newsletters and assist with Broadside magazine.
05% - Writing, copyediting, and proofreading other Library communications as assigned.
Considerable experience in communications, marketing, and public relations, including use of social media and other digital platforms for marketing for cultural, historic, or educational organizations;
Experience in journalism or promotional writing for magazines, newspapers, or websites;
Demonstrated ability to organize multiple and detailed projects, to establish schedules and meet deadlines;
Ability to prepare well-written materials, analyze and resolve problems;
Ability to work productively as a team member;
Ability to communicate effectively both orally and in writing with staff members and external contacts;
Ability to perform multiple priorities and maintain consistency; and,
Demonstrated skill in the use of computers and appropriate word-processing and organizational software and the ability to learn new software programs as needed.
Bachelor's degree in communications, marketing, public relations, U.S. History, American Studies, applied (or public) history, library science, or related field; and,
Experience in marketing public relations, communications, and/or editorial or publications work.
Special Requirements The selected candidate must successfully pass a criminal background check. A record of criminal history does not automatically bar an applicant from consideration. Employment verification and reference checks, to include current/previous supervisors, will be conducted.