Are you an experienced and versatile full-funnel marketer, ready to turn your love of content, digital & social media, email marketing, events and more into integrated cross-channel campaigns for one of Oregon’s Fastest-Growing 100 Private Companies (Portland Business Journal) and Top 100 Best Company to Work For (Oregon Business Journal - 7 Years Running)?
The Marketing Campaign Manager is a fast-thinking and -acting team player, with the ability to work cross-functionally with product, channel, demand gen, marketing operations, and sales stakeholders to strategize, ideate, develop, and execute on integrated, cross-channel campaigns.
The successful candidate will have a versatile background, spanning B2B/B2C (bonus points for B2SMB) content, digital, social, email, webinar/events, and more, along with a deep understanding of how these items come together to create cohesive narratives and marketing communications that move buyers along the path to purchase. This role’s key function is to maximize new customer acquisition through demand gen programs, partner marketing activities, affiliate and customer referral programs.
Strong candidates will possess the strategic chops to put together program frameworks, the creative chops to ideate and execute on campaign themes, and the operational chops to implement, manage, and evaluate the success of campaigns, making adjustments as needed to meet conversion goals at all stages of the funnel.
Success will be measured by marketing performance metrics including content engagement, email open rates, digital CTR & CPA, as well as business performance metrics like MQLs, SQLs, opportunities, and won business.
What You’ll Be Accountable For
Develop a strong understanding of Ruby’s ideal customer profiles, and target buyers in key verticals including legal, finance, real estate, healthcare, home services, and more—translating these insights into thoughtful strategies that speak to their pain points and needs.
Partner with the Senior Director of Digital Marketing to analyze the marketing funnel, channel mix, and customer segmentation to formulate ideas and approaches to optimize cost effective pipeline acceleration across different customer segments.
Collaborate with the Senior Director of Digital Marketing on quarterly integrated demand gen campaigns, maximizing the reach and performance of Ruby content across channels to drive engagement, lead generation, and sales conversion.
Support the Senior Director of Product & Channel marketing by taking full ownership of marketing efforts with affiliates and vertical business partners, including legal, financial, and other professional organizations to drive member referrals and signups.
Take ownership of the Ruby Raves customer referral program, expanding on initial work done to grow the program into a consistent source of new business and positive word of mouth. As part of this strategy, manage and capitalize on Ruby’s excellent reputation on trusted sources such as Trustpilot, and other review sites.
Serve in a creative capacity, identifying key pieces of content to create based on the needs of buyers, by role, by use case, by pain point, by vertical, and more. Leverage positioning, messaging, buyer personas and other available information to target segments and generate sales qualified leads.
Write key copy points, craft advertising and email CTAs, and develop/manage webinars that speak to these needs, executing alongside team members to manage marketing workloads and resources.
Proactively maintain a calendar of activities, and partner with content marketing, design, digital marketing, marketing automation, ops, and external vendors to bring campaigns to fruition.
Create campaign briefs that communicate the purpose and goals of the campaign, drive the implementation through project plans and deliver quality programs on-time and on budget.
Closely monitor and analyze key performance indicators, including conversion rates and campaign costs. Track program results, measure program success, and report metrics via SFDC. Present findings, actionable insights and recommended improvements to stakeholders and sales teams.
5+ years of marketing experience with a combination of client and agency side experience preferred but not required. B2SMB or SaaS experience also highly valued.
Proven record of successful campaign development and management across multiple channels and mediums, including content, digital marketing, email marketing, webinars, live events, and traditional advertising mediums.
Strong project management skills, and experience collaborating within team tools like Asana, Google Drive, Dropbox, and more. Ability to develop and manage plans for multiple projects including: deliverables, timelines, KPIs, and more.
Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas, ensures appropriate solutions are implemented or escalates as appropriate.
Excellent writing skills, ability to draft advertising and email copy, whip up landing page copy, or draft up a webinar invite on the fly, independently with support from design and ops.
Highly-efficient team player and collaborator, with the ability to also work independently in a fast-paced, fluid environment with a high-degree of personal accountability.
Proven track record collaborating with internal parties and external agencies, managing outside vendors or contractors to balance internal resources while still meeting aggressive timelines.
Bachelor’s degree in marketing, business, or related field.
Work takes place in an open office setting. This position requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer. This position may travel occasionally.