Zapproved is seeking a Demand Generation Manager to join our growing legal software company headquartered in Portland, OR. In this role, you will be a key player in the growth of our product offerings, responsible for executing demand generation strategies that increase qualified leads in the sales pipeline. You will identify and segment audiences and develop integrated campaigns that engage, inform and activate leads. Our ideal candidate will be an acquisition maven that can roll up their sleeves, partner with stakeholders and team members in a fast-paced, high-growth organization.
Who We Are:
At Zapproved, we have ambitious goals, but simple values:
Be Our Best
Get It Done
We are a team that acts with honesty, integrity, and transparency. We take risks, stay humble, and are not afraid to fail.
What You’ll Be Doing:
In this role, you’ll…
Work with cross-functional sales & marketing team to take a data-driven approach to design, launch, and optimize demand gen programs (including paid digital, content syndication, SEO/SEM, email and offline campaigns i.e. direct mail) to generate leads and create pipeline
Manage the implementation and setup of all paid media efforts - including landing pages, forms, and emails.
A/B test and continually optimize key conversion points in the marketing funnel
Partner with Sales to increase the velocity of the sales funnel; optimize each stage of the buyer journey to increase conversion rates and accelerate deals.
Leverage analytics to assess channel and campaign performance and understand how our marketing programs generate leads, opportunities, and revenue. (attribution)
Collaborate with Content Marketing to create campaign promotion content, such as copywriting for landing pages, email promotions, banner ads, etc.
What You’ll Need:
3-5+ years in demand generation in a B2B environment; A proven track record of managing lead generation and nurture programs.
Experience across a variety of acquisition channels including digital, email, events and beyond.
Clear understanding of ROI analysis and proven ability to analyze results and recommend changes.
Proficiency in Marketo’s marketing automation software; Salesforce experience.
Analytical and able to extract meaning from data and use this to optimize a team’s approach and a company’s forecast.
BA/BS or equivalent working experience.
Also, what would be nice:
SaaS marketing experience is strongly preferred.
Experience with Google Analytics
We are interested in every qualified candidate with authorization to work in the United States. However, this position is not eligible for visa sponsorship.
How to Apply:
Feeling inspired? We want to meet you! Please provide your resume, cover letter, and (if applicable) a link to a portfolio of your work. We read cover letters to better understand your skills, motivations, and what makes you tick - so feel free to dispense with the formalities and share with us why this seems like the best opportunity for you.
More About Zapproved:
Founded and headquartered in Portland, OR, Zapproved is the leading ediscovery software provider for managing corporate litigation readiness. Our Z-Discovery Suite returns power to in-house legal teams and helps them navigate electronic discovery with minimal risk and cost, setting new standards for scalability and intuitive design.
We take pride in fostering an inclusive culture where diversity and innovation are celebrated, because they deliver the best results. Don’t just take our word for it, see why we are voted one of the best companies to work for in Oregon! Our benefits include robust health insurance, take what you need PTO, volunteer days, and a competitive incentive program.