New York

Manager, Marketing Analytics

Job description          

About Us
NBCUniversal, the global media company that brought you some of the world’s most iconic television and film franchises, including: The Tonight Show, Saturday Night Live, Keeping Up With The Kardashians, The Real Housewives, Mr. Robot, The Voice, This Is Us, The Fast & The Furious, Jurassic Park, Minions, and more - is launching an all-new direct-to-consumer streaming service. It will seamlessly bring together the breadth and depth of NBCU’s broadcast and cable television series, movie titles, premier sporting events, and renowned news reporting... all in one destination… all in one app.

We are building a world-class team of smart, hungry and fearless professionals who are energized by the possibility of working at the epicenter of content, technology and culture. Join us if you would like to be a part of this exciting initiative.

The Position
This role will be responsible for delivering advanced analytics and data-centric support for the new streaming service, with an emphasis on customer acquisition. The role will collaborate closely with the Marketing team to identify business problems and provide data-driven solutions. The overarching objective is to champion the intelligent use of data and power the growth of a high value user base for the streaming platform.

Responsibilities include, but are not limited to:

Analytics and Storytelling Analyze complex data sets to develop actionable insights that can drive differentiated acquisition marketing, including KPI deep dives, paid media analytics, acquisition funnel optimization, behavioral clustering, cost per acquisition, customer value and customer journey analytics Develop 1st party audience models and segmentation to inform prospecting efforts across paid media platforms (e.g. Facebook, DV360, Youtube) Synthesize analytics and statistical approaches into easy-to-consume storylines and indicated actions for executive audiences both visually and verbally Facilitate data democratization through design and delivery of data visualizations (e.g. Tableau, Domo) Analyze brand metrics (e.g. survey data) and connect with customer behavioral data to expand insight into business impact
Cross-Functional Collaboration and Leadership Partner with Acquisition Marketing team and Media Agencies to champion the use of data and analytics solutions to drive direct-to-consumer growth Capture business requirements for data and analytic solutions, and collaborate with Marketing team to ensure business requirements align with business needs
Driving Change Support the processes to implement insights into action by integrating new data solutions into CRM systems to optimize marketing activities Develop and maintain partnerships w/ Marketing, Media Agencies, Strategy, IT and Decision Science teams to develop and implement scalable solutions resulting from insights Partner with Marketing team on test design and measurement of strategic initiatives
Teamwork Become a member of a high performing, highly collaborative analytics team Collaborate with teammates to drive professional growth/skill development and enhance the quality of the work product Establish and cultivate a strong cross-functional working relationship
Analytic and Technical Competency: Deep understanding of advanced marketing analytics for direct-to-consumer businesses (video streaming or subscription business experience a plus) Ability to perform deep dive analyses into marketing interactions, customer journeys, and conversion funnels Experience using statistical data modeling techniques to create customer segments, optimize targeting, and create forecasts
The Person BA/BS in marketing, statistics, mathematics, economics or other quantitative discipline. MBA, or Masters in an analytics related field a plus 4+ years of experience with large data sets and analytical tools Knowledge of SQL and a scripting language (Python, R, etc.) Experience with building statistical models (Regression, Decision Trees, K-Means, etc.) Tableau, Domo, or equivalent report building experience Background with paid media preferred Experience in subscription-based businesses or eCommerce preferred Experience analyzing data in Adobe Analytics, and audience targeting platforms (e.g. DMP’s, CDP’s) preferred Experience w/ Big Query / Google technology stack a plus Strong curiosity, leadership and business acumen Strong interpersonal skills with the ability to motivate, collaborate and influence

EOE/M/F/D/AAP/V Sub-BusinessDirect-to-Consumer Career Level Experienced CityNew York State/Province New York CountryUnited States About Us At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
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