New Hampshire

Content Marketing Manager

Job description          

Boston, MA | Lebanon, NH | Fredericton, CAN

Position Overview
Appcast is seeking a Content Marketing Manager to support our ongoing strategic marketing efforts. The ideal candidate will have experience creating impactful content that engages target market audiences and addresses buyer needs and interests. This position will work closely with a diverse set of marketing professionals on a fast-growing, high-pace environment.

Job Duties / Responsibilities

Develop, lead, and maintain a rolling editorial and content calendar tied to key themes that support our overall go-to-market strategy Build and execute on a content roadmap to support all campaign, product marketing, marketing communications and brand plans Develop content “offers” and assets including but not limited to white papers, infographics, ebooks, case studies, product marketing and brand collateral, videos, email campaigns and web content to drive thought leadership, prospect engagement, and quality leads Work with Demand Generation/Marketing Operations/Marketing Managers to build out nurturing strategies that align to buyer personas and the content roadmap Ability to write blog content that adheres to SEO best practices and ensure all relevant content is appropriately keyword optimized Conduct regular audits, reviews and reporting to measure content performance across relevant and actionable KPIs Desired Skills and Experience

Bachelor's degree in marketing, communications or related field 3 to 5 years of B2B content marketing experience in a fast-paced, collaborative digital marketing environment Superb written and verbal communication skills (writing samples required) Ability to work cross-functionally and coordinate with Sales, Business Development, Product Marketing and other departments Proven experience developing a range of content types to support key influencer and decision maker personas across their buyer journey Superb organizational, project and time management skills with attention to detail required; ability to work quickly and independently to generate high-quality first-draft content Self-starter mentality; enjoys working in a fast-paced, collaborative and innovative environment Journalism background and SaaS, or enterprise software experience is a plus, but not required Experience working with content marketing partners/technologies that integrate with marketing automation systems is a plus, but not required Pay & Benefits

Appcast pays well and offers an exceptional, all-inclusive benefits package. We also are focused on being a place where smart, driven people want to come to work. To better understand our company culture, read this featured blog post from Appcast CEO, Chris Forman:
http://blog.appcast.io/the-true-driver-of-company-culture-and-employee-engagement
[http://blog.appcast.io/the-true-driver-of-company-culture-and-employee-engagement]
About Appcast

Founded in 2014 and headquartered near Dartmouth College in New Hampshire, Appcast has become one of the fastest growing technology companies in New England. Our programmatic recruitment marketing suite is transforming how leading employers, ad agencies and job boards find and attract talent.

On July 1, 2019, Appcast was acquired by StepStone. StepStone, a subsidiary of Axel Springer SE, is the leading ‘jobs’ classified business in Europe. Appcast is their 1st major investment in the US market.
Appcast, Inc. New Hampshire jobs

Appcast, Inc.

New Hampshire jobs

New Hampshire jobs

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Appcast, Inc. (New Hampshire jobs)

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Boston, MA | Lebanon, NH | Fredericton, CAN

Position Overview
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