Maine

Content Marketing Manager

Job description          

Job Posting End Date: 10/30 Unum is a company of people serving people. As one of the world's leading employee benefits providers and a Fortune 500 company, Unum's financial protection benefits help protect more than 36 million working people and their families from the financial impact of illness or injury. Unum's three distinct, but similarly focused US businesses – Unum US, Colonial Life, and Starmount Life – are each a market leader in making disability, life, accident, critical illness, dental, and vision insurance accessible in the workplace. Headquartered in Chattanooga, Tennessee, Unum has significant US operations in Portland, Maine, Worcester, Massachusetts, and Glendale, California with over 35 field offices nationwide. Colonial Life is headquartered in Columbia, South Carolina with over 40 field offices nationwide. Starmount Life is based in Baton Rouge, Louisiana, and is the dental and vision center of excellence for Unum in the US. General Summary: This position is responsible for establishing and managing content development for demand generation for both Colonial Life and Unum US. This includes the ideation and creation of the message architecture, the medium for the content and journey mapping for the buyers’ experience. This person will be the engineer for what content to develop, which channels to leverage this in and how to measure effectiveness of the assets and interactions. Principal Responsibilities and Duties Develop strategy for message architecture and framework for in market demand generation Planning of the experience for the buyer as they interact and consume material Engage and influence internal stakeholders (including sales) to develop core content assets and aligning buyer needs to business solutions to craft in-market positioning Measure and report on content engagement, interactions and consumption Identify trends, insights and best practices for new content development and formats. Manages testing of content and messaging (including calls-to-action) Works closely with writers and videographers to build out new and updated materials for demand generation Manage relationships with outside vendors and contractors as needed. Develop new ways to distribute core content including podcasts, videos, and other mediums Work closely with thought leaders in the organization to leverage for content and social media opportunities. Create new ways to cultivate engagement including community development, social, PR and media Collaborate with UI/UX designers, product managers, business analysts, and developers to identify and solve business needs May perform other duties as assigned Job Specifications 4-year college degree required with at least 5 years of Marketing experience with an emphasis on content marketing, social media and demand generation A high degree of initiative, creativity and problem-solving skills will be expected Strong understanding of media, marketing-sales funnel metrics, and how they can be analyzed Experience in managing content delivery and channel distribution Experience in WebCMS, marketing automation and other marketing technologies Ability to leverage analytics and data to inform content creation such as search Proficient in Salesforce and Marketing automation platforms (Salesforce and Sitecore a plus) Proficiency in Excel and PowerPoint Strong interpersonal skills, ability to work with and manage cross functional teams Unum and its family of businesses offer world-class training and development, generous compensation and benefits packages, and a culture built on employee ideas. Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status. Company: Unum
Unum Maine jobs

Unum

Maine jobs

Maine jobs

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Unum Maine jobs

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