Job Posting End Date: 10/08
Unum is a company of people serving people. As one of the world's leading employee benefits providers and a Fortune 500 company, Unum's financial protection benefits help protect more than 36 million working people and their families from the financial impact of illness or injury. Unum's three distinct, but similarly focused US businesses – Unum US, Colonial Life, and Starmount Life – are each a market leader in making disability, life, accident, critical illness, dental, and vision insurance accessible in the workplace.
Headquartered in Chattanooga, Tennessee, Unum has significant US operations in Portland, Maine, Worcester, Massachusetts, and Glendale, California with over 35 field offices nationwide. Colonial Life is headquartered in Columbia, South Carolina with over 40 field offices nationwide. Starmount Life is based in Baton Rouge, Louisiana, and is the dental and vision center of excellence for Unum in the US.
This position reports and analyzes on day-to-day campaign channel performance and the marketing-sales funnel for various marketing initiatives. Responsibilities include monitoring and reporting on lead activity through the funnel for Marketing programs and campaigns. Reporting on and analyzing performance of digital marketing channels with the goal of enhancing and optimizing campaign performance. Follows the end-to-end lead nurture engine from initial prospect or inforce customer, to MQL, through to sale. This position involves liaising daily with the Sales Enablement organization to build a two-way feedback mechanism to bring about Marketing and Sales alignment. Builds reporting on lead management and dashboards measuring campaign impact on the marketing-sales funnel.
Principal Duties and Responsibilities
Manages customer engagement with marketing content and distribution channels.
Establishes feedback loop and builds processes that ensures best practices of alignment between marketing and sales.
Monitors real-time lead activity providing insights for optimization and effectiveness to improve engagement targeting.
Partners to create attribution models for key audiences from demand generation to lead management.
Reports on trends and insights of lead data through funnel stages in executive reports and dashboards.
Liaises with sales team to ensure consistency and alignment of lead paths and distribution.
Partners to create overall engagement patterns for marketing programs, communicating goals and potential engagement paths of leads.
Manages lead workflow end-to-end for marketing, includes managing timelines, projects and lead deliverables.
Assess and analyze lead activity from multiple program to inform holistic impact of marketing’s demand generation efforts
Provide consulting for campaigns and web properties to ensure the key performance indicators are relevant, trackable and measurable.
Able to assemble reports and present results in a way that easily demonstrates how programs and properties are performing against enterprise goals and results.
4-year college degree required with at least 5 years of Marketing experience with an emphasis on funnel reporting and analytics, and lead generation processes.
A high degree of initiative, creativity and problem-solving skills will be expected.
Ability to turn data into actions.
Ability to quickly combine diverse datasets to build clear, concise reports
Strong understanding of media, marketing-sales funnel metrics, and how they can be analyzed
Experience in managing reporting/metrics collection and analysis in relevant systems.
Knowledge of Google Analytics preferred.
Experience working in business intelligence platforms a plus (Qlikview, Tableau, Domo, etc)
Knowledge and/or experience of SQL a plus.
Proficient in Salesforce and Marketing automation platforms (Salesforce and Sitecore a plus).
Proficiency in Excel and PowerPoint
Strong interpersonal skills, ability to work with and manage cross functional teams.
Unum and its family of businesses offer world-class training and development, generous compensation and benefits packages, and a culture built on employee ideas.
Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.