Marketing Coordinator

Job description          

Marketing Coordinator The Art of Education University (AOEU) is seeking a Marketing Coordinator to join our rapidly growing institution. This individual will play an integral role in the marketing of AOEU’s educational content as well as the planning and marketing of university events. Structured as a full-time exempt position within the institution, the Marketing Manager will report directly to the Director of Marketing and Customer Experience, Nolan Denker. This position requires the ability to thrive in a fast-paced, rapidly-evolving environment.
The Art of Education University AOEU is an innovative and fast-growing institution of higher-education serving art teachers around the world. In 2019, we became the first homegrown graduate university from the state of Iowa in 50 years, and the world’s first “University For Life,” serving students throughout an entire lifetime of learning. Our mission is simple, driven, and inspiring: “We help amazing art teachers grow by providing rigorous, relevant, and engaging professional development at every stage of their career.” Joining AOEU means you’ll be working with a team of 55+ talented and passionate team members from around the country, including some of the most inspiring and innovative art educators in the world. All of whom are devoted to the same inspiring mission. The Art of Education University serves tens of thousands of students, readers, and customers around the U.S. and in over 40 countries. Our magazine is read more than 1,000,000 times each month, our events are attended by over 5,000 art educators annually, and we serve over 2,000 graduate students each year. Learn more at
Responsibilities Content Marketing Maintain a high level of collaboration with the Director of Marketing on all digital marketing activities that drive acquisition and growth including content marketing, analytics, email marking, and website maintenance. Cooperatively plan marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. Coordinate the design, production, and distribution of marketing materials, such as event promotions, newsletters, posters/banners, website, annual report, etc. Consistently measure and report on the performance of all digital marketing campaigns, and assess against goals (ROIs and KPIs). Identify trends and insights to optimize performance based on the insights gained. Brainstorm new and creative growth strategies. Collaborate with internal teams cross-departmentally to create landing pages and to optimize the users' experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Collaborate with AOEU’s vendor partners. Planning and executing in-person events (NAEA). Marketing and executing online ticket sales (Art Ed Now). Sophisticated grasp of vendor management and superb communication skills. Events Marketing Responsible for all event-related marketing assets, execution of the marketing plan and sponsorship opportunities. Market and coordinate in-person events (NAEA and State conventions), working closely with internal teams and external vendors. Market and coordinate AOEU’s online conference, “Art Ed Now.” Responsible for the coordination, packing, and fulfillment of “Swag” boxes. Locating and securing sponsors for 8-15 products art teachers will find high-value. Partner and collaborate closely with the Director of Marketing and Business Development teams to gauge the reception and success of events, tailoring future events accordingly. Additional Requirements Strong ability to work collaboratively, independently, and with multi-stakeholder execution. Exceptional interpersonal and communication skills. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Strong sense of self-motivation and self-direction. Ability to multitask with the capability of ideation, testing, and executing multiple campaigns simultaneously. Ability to oversee tactical implementation of varied marketing strategies across traditional digital channels. Serve as a backup member to the Customer Engagement Department This position must be within a 30-60 minute drive to AOEU Headquarters, located in Osage, IA, with remote work available as needed. Compensation & Benefits The position of Marketing Coordinator is a full-time salaried position. Compensation is commensurate with education and experience. The Art of Education University provides a benefits package that includes: medical, dental, vision, appropriate technology, self-managed PTO, 401K benefits, and more.
Minimum Qualifications BS/MS degree in Marketing or a related field 3+ years of proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience developing marketing landing pages using HTML, CSS, and JavaScript Proficiency in CRM marketing Timeline Interested applicants should complete the application packet and upload a current resume by Saturday, August 31 at 5 PM. Candidates selected to interview will be notified the week of September 3, 2019.
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