Creative Services Manager

Job description          

The Creative Services Manager will be the leader of our in-house creative services “agency”, managing full-time employees, external contractors, and outside agency resources in support of three brands: Line 6, Ampeg, and, as a subset of the larger Yamaha brand, Yamaha guitars. Functional areas of management include copywriting, photography, design, web production, video production, audio/music creation, event support, advertising (media buying, creative development), email, social media, SEO/SEM, and PR, as well as managing all budgets associated with the group’s output. The Creative Services Manager will be responsible for working in close collaboration with the marketing strategy group—the Marketing Services group’s “clients”—to generate detailed tactical plans, and then supervise the execution of those plans. Output will be expected to align with the established strategy, meet quality and branding standards for each brand, and also meet all deadlines and coming in on-budget. This is expected to be a “working manager” role, both overseeing the work of other and, at times, taking the reins and creating output in whatever individual contributor disciplines the successful candidate may bring to the table. Develop tactical marketing plans in close collaboration with “clients” from the strategic planning group Oversee execution of all marketing communications deliverables Manage a team (both internal full-time and external contractors), as well as working with external agencies Ensure that all internal clients are serviced professionally, and that all materials are developed and delivered with high quality, cost-efficiency and in a timely manner Create and ensure a culture of creativity Direct and manage activities of the Marketing Services team, providing leadership/motivation and conveying the vision and values of the marketing Services department to the wider organization Act as a creative advisor to internal clients, providing strategic advice on targeting, positioning, concept, development and production of materials across a variety of media Develop processes/strategies for continuous process improvement Develop, coach and mentor direct reports JOB REQUIREMENTS 5+ years of experience in a progressive marketing communications environment, with management experience 3+ years of experience in the musical instruments/audio equipment industry is preferred Experience working on the development of numerous types of marketing deliverables and services, including but not limited to copy, graphic design, web sites, email, advertising (print, online), SEO/SEM, video, photography, etc. Experience working on developing client-focused marketing content, whether in an internal or external agency Strong creative sensibilities Awareness of current design, linguistic and other communication trends that are applicable to the musical instruments industry Strong organizational skills Strong leadership skills, with the ability to both manage and mentor Ability to communicate with people at all levels of a broad corporate organization, ensuring that projects meet agreed timing requirements and quality requirements Excellent customer service skills and instincts, with a drive to satisfy the business needs identified by internal clients Proficiency in Mac OSX, standard internet/mobile functionality, and Microsoft Office Proficiency in Adobe Creative Suite Ability to work cooperatively and collaboratively with people of varied personality types and cultural backgrounds Proficiency of any kind in the Japanese language and experience interacting in a Japanese business culture are a plus
Line 6, Inc. California jobs

Line 6, Inc.

California jobs

California jobs

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Line 6, Inc. California jobs

Line 6, Inc. (California jobs)

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The Creative Services Manager will be the leader of our in-house creative services “agency”, managing full-time employees, external contractors, and outside agency resources in support of three bra...