Alabama

E-Commerce Data Analytics Manager

Job description          

We have an opportunity for an experienced data-driven individual that will be responsible for analytics related to key e-commerce and retail accounts. This person will align with marketing to develop and provide customer focused content and data solutions that support the nature of standalone e-commerce and online catalog customers. This position will determine strategies for the market to help support revenue growth through descriptive, predictive, and prescriptive analytics.

Essential Duties and Responsibilities:
Develop and maintain analytical support strategies and modeling for retail and related online sales accounts to grow revenue targets. Assist in the monitoring and response of customer questions as well as positive and negative feedback on customer websites. Oversee and run promotions and marketing activities utilizing customer analytic tools and data. Support brick and mortar retailers through in-store and online sales initiatives to most effectively promote their products. Develop strategic opportunities by studying market and competitive activities and trends. Collect market intelligence on product and pricing levels to ensure competitive position. Work with Creative, Marketing, and Product teams to determine products best suited to the retail sales channels by tracking sell through and performance by market. Understand, investigate, and evaluate new ways of generating additional traffic and rank through product placement, optimized images, and keywords. Provide data for use in the forecasting and budgeting processes, utilizing customer data and predictive analytics that map and project trends. Actively utilize available sales tools and technology (CRM, DB2 or sales reporting, as well as statistical software options and data visualizations). Education /Qualifications:
Bachelor’s degree or equivalent in Business, Marketing, or other related area and 3+ years of experience in sales/marketing, with emphasis in the B2B and B2B2C ecommerce segment. Knowledge on emerging trends in descriptive, predictive, and prescriptive analytics techniques, including development of algorithms to create predictive models. Skills in optimization modeling, forecasting, segmentation, and discriminant analysis are required. Must be results-focused, motivated self-starter, detail oriented, and have the ability to manage multiple projects. Strong understanding of Affiliate and Social Media Marketing. Ability to collaborate with multiple internal teams to create strategies and plans to maximize sales of managed accounts. GPC believes the fair and equitable treatment of employees, customers, suppliers and other persons is critical to fulfilling its vision and goals. GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, age, pregnancy, sexual orientation, gender identity, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC’s policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons

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GPC believes the fair and equitable treatment of employees, customers, suppliers and other persons is critical to fulfilling its vision and goals. GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, age, pregnancy, sexual orientation, gender identity, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC’s policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
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